Michigan has a thriving tourist industry. Visitors spend $17.5 billion per year in the state, supporting 193,000 tourism jobs. Michigan's tourism website ranks among the busiest in the nation. Destinations draw vacationers, hunters, and nature enthusiasts from across the United States and Canada. Michigan is fifty percent forest land, much of it quite remote. The forests, lakes and thousands of miles of beaches are top attractions. Event tourism draws large numbers to occasions like the Tulip Time Festival and the National Cherry Festival.

In 2006, the Michigan State Board of Education mandated that all public schools in the state hold their first day of school after the Labor Day holiday, in accordance with the new Post Labor Day School law. A survey found that 70% of all tourism business comes directly from Michigan residents, and the Michigan Hotel, Motel, & Resort Association claimed that the shorter summer in between school years cut into the annual tourism season in the state.

Tourism in metropolitan Detroit draws visitors to leading attractions, particularly The Henry Ford, the Detroit Institute of Arts, and the Detroit Zoo, and to sports in Detroit. Other museums include the Detroit Historical Museum, the Charles H. Wright Museum of African American History, museums in the Cranbrook Educational Community, and the Arab American National Museum. The metro area offers four major casinos, MGM Grand Detroit, Greektown, Motor City, and Caesars Windsor in Windsor, Ontario, Canada; moreover, Detroit is the largest American city and metropolitan region to offer casino resorts.

Hunting and fishing are significant industries in the state. Charter boats are based in many Great Lakes cities to fish for salmon, trout, walleye and perch. Michigan ranks first in the nation in licensed hunters (over one million) who contribute $2 billion annually to its economy. Over three-quarters of a million hunters participate in white-tailed deer season alone. Many school districts in rural areas of Michigan cancel school on the opening day of firearm deer season, because of attendance concerns.

Michigan's Department of Natural Resources manages the largest dedicated state forest system in the nation. The forest products industry and recreational users contribute $12 billion and 200,000 associated jobs annually to the state's economy. Public hiking and hunting access has also been secured in extensive commercial forests. The state has highest number of golf courses and registered snowmobiles in the nation.

The state has numerous historical markers, which can themselves become the center of a tour. The Great Lakes Circle Tour is a designated scenic road system connecting all of the Great Lakes and the St. Lawrence River.

With its position in relation to the Great Lakes and the countless ships that have foundered over the many years in which they have been used as a transport route for people and bulk cargo, Michigan is a world-class scuba diving destination. The Michigan Underwater Preserves are 11 underwater areas where wrecks are protected for the benefit of sport divers.

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