BEN-3

('ben' in the third tone)

There are about 13 standard Chinese characters that are spoken 'ben'. Five of them incorporate the character 本, which is also the most common of the characters spoken as 'ben'.

本 = root, book, this, main

本店 = ben(3) dian(4) = this shop

This would be more common on announcements posted on shop doors than 这个店 = zhe(4)ge(-) dian(4), which would be preferred in spoken language.